Next Generation Racer

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Jordan Richardson is the grandson of the legendary motorcycle drag racer Ray Price. He started riding at the age of five years old on a 50cc mini-bike that his grandfather gave him. At the age of 16, Jordan began working at Ray Price Harley-Davidson/Buell in the detail department enjoying little favoritism as he worked to clean and prep bikes before being turned over to their new owner.

In early 2007, he was hired on to the sales team where he traded his brush and sponge for a pen and a positive attitude helping to match customers to their lifelong dream. With his riding experience and extensive knowledge of the Buell line of motorcycles, Jordan was promoted to Buell Sales Manager in early 2008. With a determined focus, Jordan leads an energetic team of Buell enthusiasts dedicated to help our customers find just the right Buell for their "cornering" needs.

With racing being his first love and driving desire, Jordan has recently entered into the exciting world of Road Racing. He currently rides a Buell XB12R and a Buell 1125R. With the help of the Ray Price High Performance Department, Jordan's Buells stay tuned and ready for racing. Currently Jordan is in First place in points in the CCS Mid Atlantic road racing championship in Amateur Supertwins and Amateur Thunderbike.

Also, Jordan formerly served as a proud member of the United States Marine Corp Reserves having fought in Iraq in 2006 during Operation Iraqi Freedom.