Sunscreen and gasoline will fuel the fun when Harley-Davidson® rolls into Florida as the only official motorcycle of the 75th Anniversary of Daytona Bike Week, March 5-12. Harley-Davidson knows how to throw an anniversary celebration, and the Motor Company is ready to kick Daytona 2016 into high gear with an expanded slate of parties, free demo rides on its most powerful lineup of Cruiser motorcycles ever and a new Editor’s Choice Bike Show that will make the best motorcycles and their owners famous.
“Harley-Davidson invites all riders to pack their saddlebags and shake off the winter blues with us at Daytona Bike Week,” said Dino Bernacchi, Harley-Davidson U.S. Marketing Director. “For 75 years, riders have gathered in Daytona to celebrate the sport and jump start a new year of moto-freedom, and Harley-Davidson has always been at the heart of this tradition. Warm weather, music, bikes and good vibes; you can’t beat Daytona in March.”
For complete information on Harley-Davidson activities and events during Daytona Bike Week visit h-d.com/daytona and download the H-D Daytona mobile app.
Harley-Davidson is setting up Bike Week camp at a new location just off International Speedway Blvd. on the recently remodeled grounds of Daytona International Speedway, where it has consolidated all of its official Bike Week activities into one spacious, action-packed venue. Open March 5-12, 9 a.m.-5 p.m. daily with free motorcycle parking, this expanded Harley-Davidson location will offer:
Monday, March 7, 11 a.m. to 5 p.m.
Location: The Band Shell at 70 Boardwalk in Daytona Beach (Behind the Hilton Hotel on North Atlantic Ave.)
Join Harley-Davidson, Daytona dignitaries and other major sponsors of Daytona Bike Week as we kick off a week of activities. Musical entertainment, food and beverages will be available.
Monday, March 7, 7 p.m. to close
Location: Dirty Harry’s on Main Street
Kick off Bike Week with the Harley-Davidson crew and arena-rock tribute band Hairball.
Sunday, March 6 and Thursday, March 10, 6 to 9 p.m.
Location: Full Moon Saloon on Main Street
Celebrate the 75th Anniversary of Daytona Bike Week with fellow H.O.G. members. These events are open to members and one guest with valid H.O.G. membership card. Each attendee will receive two beverage coupons and one food coupon. Capacity is limited.
Tuesday, March 8, 8 a.m. registration
Location: Harley-Davidson display at the Speedway
This new all-day woman’s ride, led by a team of Harley-Davidson female employees, will take riders through the back roads of Daytona Beach to lunch on Flagler Beach and an afternoon of rest at the Broken Spoke. For more information and to sign up, go to
MDA Daytona Women’s Ride.
Wednesday, March 9, 8 a.m. registration; awards at 4 p.m.
Location: Broken Spoke, 1151 North US Highway 1, Ormond Beach, Fla.
This prestigious custom bike show will be judged by top employees from the Motor Company as well as celebrity editors from leading motorcycle publications, such as Cycle Source, American Iron, Easyriders, The Horse, Bikernet, Thunder Press and Hot Bike, awarding trophies and cash prizes. Don’t miss the chance to get your bike published in one of these magazines.
For the duration of Bike Week, Harley-Davidson is partnering with three iconic Daytona Beach Main Street establishments as the official motorcycle sponsor at The Bank and Blues Club, Dirty Harry’s and the Full Moon Saloon.
Be sure to follow Harley-Davidson on Facebook to join in the action, daily videos will post to check out all the activity virtually.
Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. For more information, visit www.h-d.com.
For more than 30 years, Ray Price Harley-Davidson has served as the center of motorcycle culture in Raleigh, N.C., and among the Southeast’s top motorcycle dealerships. Home to Hall-of-Fame racing legend Ray Price, dealership staff have centuries of combined Harley riding experience to provide award-winning customer service and education programs for beginners-to-expert riders. Ray Price was again named a 2014 Dealernews Top 100 business, as well as a Powersports Business Power 50 Dealer. The team actively supports area charities through a wide range of philanthropy projects. Ray Price Racing won the National Hot Rod Association’s (NHRA) Top Fuel Harley Championship in 2014 and 2015.