Ray Price Harley Davidson is a staple of the Raleigh Christmas parade, and their float is paying a special tribute this year, using it to celebrate their connection with the community.
"We enjoyed being a part of the parade because it's Raleigh, and were part of the fabric here in downtown Raleigh," Kris Weiss, their marking director, said.
The "Toys-for-Tots" under the tree show just one of the many charities they support.
The sense of community is something Ray Price began at the family-owned business 35 years ago, and it's what they will pay tribute to this year.
"We have the motorcycle on there, and we probably won't have anyone sitting on the motorcycle, since Ray had passed, and so it's kind of a tribute to Ray," Weiss said.
"He was just a good old country boy from Johnson county that made good," Floyd Baker said, Mission pastor at Freedom Biker Church. "But he always remembered where he come from."
Supporting causes like the USO, the former Air Force member had a tradition of giving back, one that lives on through the Harley Owner's Group here.
While the mechanical innovator and "Father of the Funnybike" is well known for his drag racing, winning over 46 national events, it's his charity work that remains his legacy.
"Ray was very compassionate," Baker said. "He was a good steward of the gifts that he had. He utilize what the Lord blessed him with, and he used everything to as close to maximum efficiency as any man I've ever met."
For more than 30 years, Ray Price Harley-Davidson has served as the center of motorcycle culture in Raleigh, N.C., and among the Southeast’s top motorcycle dealerships. Home to Hall-of-Fame racing legend Ray Price, dealership staff have centuries of combined Harley riding experience to provide award-winning customer service and education programs for beginners-to-expert riders. Ray Price was again named a 2014 Dealernews Top 100 business, as well as a Powersports Business Power 50 Dealer. The team actively supports area charities through a wide range of philanthropy projects. Ray Price Racing won the National Hot Rod Association’s (NHRA) Top Fuel Harley Championship in 2014 and 2015.